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Authors

Stefan Zehle

Stefan Zehle, the co-founder of Coleago, is an expert in telecoms strategy, including marketing strategy and forecasting as well as business planning and modelling. He held Director positions in a GSM operating company dealing with Strategy, Marketing, Sales, Inter-carrier Relations and Regulatory Affairs. Stefan developed business modelling and market forecasting tools such as mobile operator business planning models. He is the co-author of the “Economist’s Guide to Business Planning”.

The scope of Stefan’s work encompasses mobile and fixed telecoms services and telecoms and IT products. He has carried out and managed consulting projects in developed and emerging markets worldwide. Stefan has written for clients complete strategic plans and business plans and dealt with all aspects of marketing planning including product and service design and pricing. He has lead cellular and broadband licence applications, conducted market research, business planning and forecasting projects in Europe in Austria, Belgium, Denmark, Finland, France, Ireland, Italy, Netherlands, Norway, Poland, Sweden, the UK; in the Americas in Argentina, Brazil, El Salvador, Mexico, Venezuela; in Asia in China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, and Taiwan; in the Middle East in Kuwait; in Africa in Sudan, Algeria, Madagascar, Egypt and South Africa.

Over the last 19 years Stefan carried out projects for many telecoms operators and manufactures including AT&T Wireless (USA), Bredbandsbolaget (Sweden), BT (UK), Booze Allen (USA), Bouygues Telecom (France), Cable & Wireless (UK), Cincinnati Bell (USA), O2 (UK), Deutsche Telekom (Germany), Digifone (Ireland), Eircell (Ireland), Formus Communications (Sweden), Hong Kong Telecom CSL (Hong Kong), Idea Cellular (India), KPN PTT Telecom (Netherlands), Marconi UK), Microsoft (USA), Mobile Systems International (UK), Meteor (Ireland), Mobilink (Pakistan), Motorola (UK), MTN (South Africa), NetCom (Norway), Nokia (UK), Optus (Australia), People’s Phone (Hong Kong), Priority Wireless (Netherlands), Qtel (Qatar), SabaFon (Yemen), Telecom Australia (Australia), Telfort (Netherlands), Telia (Sweden), Telma (Madagascar) Telia Overseas (Sweden), Telkomsel (Indonesia), Unisource (Sweden), WestLB (Germany), Wataniya Telecom (Kuwait & Algeria).

Stefan is a contributor to telecoms magazines and is a speaker at telecoms conferences in London, Berlin, Vienna, San Francisco and Guadalajara on subjects including Eastern European telecoms market development, mobile market forecasting, market forecasting techniques, GPRS and 3G data tariffing, and calling party pays tariffing, fixed mobile convergence, demand for 3G services, etc.

Born in Berlin, 1959. Master of Business Administration (MBA) with distinction, University of Westminster. Higher National Certificate in Business Studies with distinction, City of London Polytechnic. Undergraduate studies in French at Kings College, University of London, and Sorbonne, University of Paris. Schooling in Berlin and Munich. Stefan is fluent German, French and English having studied and worked in all three countries.

Graham Friend

Graham Friend, the co-founder of Coleago, is experienced in business planning, including strategic analysis and planning, financial forecasting and valuations and business modelling. Graham developed the Business Planning Model part of the 3G Mobile Toolkit as well as many other models for use in the telecommunications sector. Graham also developed the Coleago War Game process and has led clients through a number of scenario planning exercises.

The scope of Graham’s work encompasses mobile and portal services and products. He has carried out and managed consulting projects in many countries worldwide. Graham has advised clients on the development of their business strategies and been responsible for all aspects of business planning. He has participated in mobile licence applications and mobile auctions. Graham has looked at business planning problems in countries as diverse as Pakistan, the United Kingdom and China. He is also a veteran of War Games in Ireland, Australia, Singapore, Macau and the United Kingdom. Graham has been involved in Business Planning and modelling projects in Holland, Singapore, Antigua, Hong Kong, China, Macau, Australia, Ireland and the Cayman Islands.

Over the last 9 years Graham has carried out projects for many telecoms operators including MobileOne (Singapore), Hong Kong Telecom CSL (Hong Kong), One2One (United Kingdom), BT (UK), Cable & Wireless (UK), Digifone (Ireland), Paktel (Pakistan), Optus (Australia) and Telfort (Netherlands).

Graham has spoken at telecoms conferences in London and has co-authored “The Economists Guide to Business Modelling.”

Born in England in 1969 Graham graduated from Trinity College Cambridge with an MA in Economics before going on to gain an M.Phil. Graham qualified as a charted accountant and worked as a Management Consultant for Coopers & Lybrand. Graham speaks Spanish.

Scott McKenzie

Scott McKenzie is an experienced consultant with over twenty years background in the telecoms and high technology industries. His areas of expertise span: general management, strategic planning, operations, finance and M&A.

Scott started his career at Telstra where he worked in the company’s R&D laboratories as an engineer. He then spent seven years (including four years in the US) working for Ericsson (formerly Raynet) where he was a product manager responsible for a line of fibre access systems.

After business school, he spent several years working for the management consultancy Arthur D. Little servicing clients in the telecom industry primarily on strategy, M&A and due diligence assignments. He then spent six years as an equity analyst in the City covering European telecom operators for various investment banks including Société Générale. He then returned to the telecom industry as the Chief Strategy Officer for the Dutch operator KPN’s international mobile division before becoming the CEO of KPN’s mobile wholesale business. In this latter role, he was responsible for a €1bn business in five European countries dealing with over forty Mobile Virtual Mobile Network Operators (MVNOs) and brand partners hosted on KPN’s networks and platforms. He left KPN in 2008. He is a non-executive director of Edison Investment Research Ltd. a successful equity research boutique he helped found in 2003.

Born in Edinburgh, UK in 1965, Scott spent many of his formative years in Australia and graduated with a bachelor’s degree in electrical engineering from Melbourne University. He also holds an MBA degree from the Saïd Business School at Oxford University.

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